Ulta shares pop as beauty retailer hikes sales and earnings outlook for second straight quarter

C

CNBC Finance

Dec 04, 2025

3 min read

Download Gold Price Tracker & Alerts

Get the app to explore more features and stay updated

Key Points
  • Ulta Beauty's stock popped after it posted third-quarter earnings that easily beat expectations.
  • The retailer also hikes its profit and sales outlook for the second straight quarter.
  • Many consumers have kept spending on beauty, even as they watch their dollars in other discretionary categories.
An Ulta Beauty store in Concord, California, US, on Wednesday, Dec. 3, 2025.
David Paul Morris | Bloomberg | Getty Images

Ulta Beauty on Thursday raised its full-year sales outlook after topping Wall Street's expectations for the fiscal third quarter.

The beauty retailer said it now expects net sales for the year to be approximately $12.3 billion, higher than its previous expectations of $12 billion to $12.1 billion. That would would represent an increase from last fiscal year's net sales of $11.3 billion. It expects earnings per share of $25.20 to $25.50, up from its prior expectations of $23.85 to $24.30.

It anticipates comparable sales, a metric that includes sales at stores open at least 14 months and e-commerce sales, to rise by 4.4% to 4.7%, up from its prior outlook of 2.5% to 3.5%.

Ulta has raised its sales and profit outlook for two consecutive quarters. The company's stock rose more than 4% in extended trading.

In a news release, CEO Kecia Steelman said "exciting assortment newness, improved in-store and digital experiences, and bold marketing efforts are resonating with our guests and drove strong sales results."

As the specialty retailer heads into the holidays, she said the company is ready — even as "we know many consumers' wallets are pressured and they are seeking value."

Here's what the retailer reported for the fiscal third quarter compared with what Wall Street expected, according to LSEG:

  • : $5.14 vs. $4.64 expected
  • Revenue: $2.86 billion vs. $2.72 billion expected

Ulta has benefitted from shoppers who have kept spending on beauty, even as they trim the budget or seek out lower-priced options in other discretionary categories. Yet the company faces stiffer competition from a wide range of rivals, including big-box retailers like Walmart, online players like Amazon and upstarts like TikTok Shop.

Beauty sales have been strong overall this year in the U.S., according to data from market research firm Circana. In the first nine months of 2025, prestige beauty sales in terms of dollars rose 4% and mass beauty sales rose 5% year over year.

According to Circana, beauty is poised to be a popular category during the holidays, with the market researcher's surveys indicating that more consumers plan to gift beauty products than a year ago, particularly those in households with higher-incomes and those with children.

Revenue rose from $2.53 billion in the year-ago quarter.

Comparable sales jumped by 6.3% year over year. Shoppers visited Ulta's stores and websites more and spent more during visits. Average ticket rose 3.8% and transactions increased by 2.4% year over year.

In the three-month period that ended Nov. 1, Ulta reported net income of $230.9 million, or $5.14 per share, compared with $242.2 million, or $5.14 per share, in the year-ago quarter.

Ulta announced in October that Christopher DelOrefice, the chief financial officer of medical technology company Becton Dickinson & Company, will become its new CFO. He will start in the role on Dec. 5.

As of Thursday's close, Ulta's shares have risen about 23% so far this year. That surpasses the S&P 500's nearly 17% gains during the same period.

This is breaking news. Please check back for updates.

Published

December 04, 2025

Thursday at 9:25 PM

Reading Time

3 minutes

~529 words

More Articles

Explore other insights and stories

Dec 06, 2025 Financial Times (FT)

Why Americans are feeling poorer even though they’re not

Essential services cost more because people are better off

Read Article
Dec 06, 2025 Financial Times (FT)

Will the EU’s bid to use frozen Russian assets hit the euro? 

Some fund managers see potential fallout affecting the currency’s global status from controversial plan

Read Article
Dec 06, 2025 CNBC Finance

SpaceX aims for $800 billion valuation in secondary share sale, WSJ reports

Elon Musk's SpaceX is reportedly launching an insider share sale that could value the company as high as $800 billion.

Read Article